Comparing Ecommerce Funnel Performance Across Campaigns and Product Categories in GA4 BigQuery
Yesterday’s post: How to Measure and Analyze Cart Abandonment with GA4 and BigQueryToday, we’ll go beyond a single funnel view and break down performance by campaign and by product category — so you can quickly see what’s driving the best conversion rates. Why This Matters Not all campaigns or product lines pull their weight.If you’re … Read more