How to Query GA4 Ecommerce Events in BigQuery to Analyze Your Checkout Funnel
Understanding your e-commerce checkout funnel is key to improving conversions and sales. Google Analytics 4 (GA4) exports detailed event-level data to BigQuery. This lets you slice and dice every user interaction in your funnel. These interactions range from product views to purchases. In this post, I’ll walk you through the GA4 e-commerce event schema in … Read more