Why Everyone is Turning to BigQuery for GA4 Data in 2025; Why Sampling Is a Growing Concern
Google Analytics 4 (GA4) has been evolving rapidly, but one hot topic in 2025 is data sampling. Many marketers and analysts are noticing that GA4 reports now apply sampling more aggressively than before, which can lead to inaccurate insights. This change is pushing professionals to rely more heavily on BigQuery for precise, unsampled data. In … Read more